Dubai – MENA Herald: The International Indian Film Academy (IIFA) has announced the 17th Edition of the most spectacular celebration of Indian Cinema worldwide will occur in the capital city of Madrid, Spain from 23rd – 26th June this year. Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd IIFA has visited London, Yorkshire and Amsterdam previously and will make its fourth foray into Europe this year – the capital of Spain- Madrid!
This is the 17th edition of the star-studded awards that celebrate all things Bollywood and the very first year held in unforgettable España ! The IIFA celebrations in Madrid are going to be a special mélange of dance, music, fashion and business! Lama Tours, the leading global destination management company in the UAE has been appointed as their exclusive Middle East Destination Partner. In turn, Lama has crafted some amazing package deals for Indian cinema lovers who yearn to meet their favorite Bollywood stars first hand and personally experience the glamour of this amazing event! LAMA800 is the number to call!
Speaking on the occasion, Wiz Andre Timmins, Director – Wizcraft International Entertainment Pvt. Ltd, said, “IIFA from the get-go has strived to bring Indian cinema to a global platform. We are glad that alongside film, we can also feature fashion, music, culture and business through the Videocon d2h IIFA Weekend. As this year marks the 60th anniversary celebration of India & Spain diplomatic relations, IIFA Madrid 2016 is going to be an opulent event with several energetic performances as the excitement and anticipation has been growing amongst the industry and fans alike. It will be a magical and memorable time for locals and visitors to witness the stunning acts live on stage at the spectacular IFEMA – Feria de Madrid. With the number of celebrities at IIFA Rocks’ with two formidable hosts, the event is indeed going to be a special mélange of music and fashion! We are delighted to appoint Lama Tours as the Exclusive Destination Partner from the Middle East for the seventh year and look forward to welcoming all the fans from across the region.”
“As the world’s travel entertainment industry continues to increase every year, LAMA Tours sees a huge opportunity in being associated with IIFA year on year and we are confident that this will be a spectacular weekend in the heart of Europe,” said Mr. Kulwant Singh, Managing Director, Lama Group. “We’ve created some amazing package deals for people who want a truly amazing experience at this glamorous event, in this wonderful city!” he added.
Lama’s offers include a variety of different experiences, including flights and luxury accommodation in Madrid’s City center to an opportunity to mingle with Bollywood’s crème de la crème at the IIFA celebrations. Not to mention a chance to walk the famous Green Carpet and much more.
Excited fans from all over the globe will gravitate to the cosmopolitan city to get up close and personal with some of Bollywood’s most beloved superstars such as Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi amongst others.
Thrilled about performing at this years IIFA Awards, Bollywood icon Salman Khan said, “I am truly looking forward to relive the experience of IIFA and spread the magic of Bollywood especially in the beautiful city of Madrid, Spain. IIFA has consistently played a crucial role in widening the horizon of the Indian film industry to the world. The celebrations are something that we all eagerly await and I am incredibly excited to be a part of the spectacle this year! I will be performing at the main awards night- NEXA IIFA Awards, and I am sure it will be a night to remember”
An incredibly popular tourist destination, particularly in the sunny summer months, Madrid is one of Europe’s most popular cultural centers as well as the football capital of the world. Often called ‘the city that knows how to live,’ as well as ‘the city with music in its soul,’ Madrid is renowned for its rich culture, vibrant nightlife, and incredible atmosphere. This year’s choice of host country is both significant and timely as 2016 marks 60 years of friendship between India and Spain. This is also the first time the most talked-about event in Bollywood has been staged in mainland Europe. Previously, South Africa, UAE, Singapore, Canada, the Netherlands, Malaysia, Sri Lanka, the USA and the UK have all played host the IIFAs.
A World exclusive screening and Gala Celebration of the awards on Saturday July 9th, 2016 will follow the action packed celebrations in June. This evening of glitz and glamour will bring together Dubai’s elite and a smattering of Bollywood stars to toast IIFA’s success. The exclusive screening will be preluded by a special fashion extravaganza showcasing runway collections by homegrown Designers from the region preceded by a glamorous Green Carpet experience. The star studded World exclusive evening will be hosted by Lama Group along with associate partners that include; City Cinema, Unimonde Experiences, Matrix AVE, FNP Floral Touch, Design Tuk Tuk and Buzzy bee Communications along with Khaleej Times, Masala Magazine, City 101.6 and Colors.