Dubai – MENA Herald: Emirates NBD, one of the leading banks in the region, today announced the addition of an ‘Investment Portfolio’ widget to its widely popular mobile banking app. Targeted towards the bank’s private and priority banking customers, the new service enables app users to view and manage all their investment assets, such as equities, bonds and mutual funds, via their smartphones, on a fully customisable, secure, and highly convenient digital platform.
Designed to complement the bank’s wealth management advisory services, the widget enables customers to fully personalise their experience and to digitally track their portfolio holdings, transaction history and performance, thus making the app the customer’s main tool to not only keep a simple view on all their financial products with Emirates NBD, but also contact their Relationship Management team and Investment Advisors directly from the app. Customers without an investment portfolio can easily and securely apply for a new one with a push of a button.
Commenting on the announcement, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD, said: “With the addition of the Investment Portfolio widget to the mobile app, our private and priority banking customers can view their investments, evaluate performance and check the transaction history anytime, anywhere thereby providing them with a superior and personalised client experience. Our mobile banking app is designed to truly empower our customers with the information, tools and access needed to conduct everyday banking and portfolio management, at their fingertips.”
The bank’s announcement is strategically aligned with its recently announced AED 500 million digital transformation plan that includes integrating all of its propositions seamlessly via digital platforms, thus enhancing customer experience by offering clients
the opportunity and convenience of processing their daily banking needs securely through digital banking.
Emirates NBD’s award winning mobile banking app has consistently been recognised for its superior user experience and numerous range of features, currently offering customers ability to track their current accounts, savings and deposits, credit cards and loans, in addition to accessing Emirates NBD’s unique to the region services such as DirectRemit, Shake n’ Save, Mobile Queuing and Mobile Cheque deposit facility among others. The app is consistently ranked #1 in the Finance category in UAE App Store, with an average of 4.5 stars/5 stars in customer satisfaction.