Dubai – MENA Herald: This summer, every time you stay, dine or play at various entities of Emaar Hospitality Group and Emaar Entertainment, be assured of unbeatable value and unparalleled wins including the opportunity to win a free year-long stay in a one-bedroom apartment at The Address Residences Boulevard Dubai.

Members of ‘U By Emaar,’ the unique, customer-focused rewards programme, stand to gain a wealth of benefits with the all-new ‘The Summer of You’ campaign until 30 September 2016.

Enrolling in U By Emaar is effortless. Guests can enroll free online or directly through any of the assets of Emaar Hospitality Group, Emaar Entertainment or the dedicated online portal www.ubyemaar.com.

The distinctively rewarding programme is open for individuals over 18 years from anywhere in the world. Members are rewarded with Upoints, the currency of U By Emaar when they stay, dine or enjoy any entertainment experience offered by Emaar’s diverse participating portfolio of choices.

One Upoint is earned for every one dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions. Ten Upoints are equivalent to one dirham when redeeming Upoints.

With ‘The Summer of You,’ U By Emaar members earn Double Upoints on eligible spend every time they stay, dine or play across six lifestyle hotels, more than 25 restaurants and eight participating entertainment attractions under Emaar Hospitality Group and Emaar Entertainment respectively.

This means, they receive up to 20 percent back on their eligible spend in Upoints – a never-before deal – which can be used to redeem a variety of experiences of their choice.

Underlining the unique value proposition, members of U By Emaar also have the chance every week to win 10 times the number of Upoints earned in the previous week throughout the campaign, which runs from 1 June to 30 September 2016.

As part of the campaign, Emaar Hospitality Group is also offering distinctive value propositions for guests who book their summer stays at The Address Hotels + Resorts and Vida Hotels and Resorts.

Enjoy two nights or more at The Address Hotels + Resorts or Vida Hotels and Resorts and receive a host of exclusive summer benefits every time you stay.

Guests who book for two nights or more at The Address Dubai Mall, The Address Montgomerie Dubai, The Address Dubai Marina and The Palace Downtown Dubai will receive stay credit of up to AED 1,000, complimentary in-room Wi-Fi and tickets to popular Emaar Entertainment attractions including Dubai Aquarium & Underwater Zoo, Reel Cinemas, KidZania®, SEGA Republic, Dubai Ice Rink and NJOI.

Guests at Vida Hotels and Resorts receive 25 percent off the best available rate, up to 25 percent off dining and free Wi-Fi throughout the hotel during their stay. This is available at both lifestyle boutique properties, Vida Downtown Dubai and Manzil Downtown Dubai.