Monday 1, August 2016

Dubai – MENA Herald: Global ICT solutions provider Huawei and Lebara Mobile KSA have announced the commercial launch of Lebara Mobile’s first Mobile Virtual Network Enabler in the region. Lebara Mobile leverages Mobily’s advanced telecom network in the Kingdom to deliver cost-effective voice and data service to Saudi customers.

The launch of Lebara Mobile KSA ushers in the next evolution of mobile connectivity in the region with the creation of the Kingdom’s first Mobile Virtual Network Enabler (MVNE). MVNEs provide turn-key communications infrastructure and related services to other MVNOs and businesses who, in turn, can offer hosted mobile services to their customers while leveraging the MVNE’s hosted network, services, billing and CRM systems.

“Lebara Mobile KSA is the first MVNE host in KSA and the Middle East, and will serve as the enabler of many new businesses in the mobile industry while accelerating the digital transformation of the region,” said Fadi Kawar, CEO Lebara Mobile KSA. “Advanced, cost-effective mobile services are critical to businesses today and through our advanced mobile virtual network which is based on Mobily’s superior mobile infrastructure, we are able to serve regional telecom business by meeting their communications needs and delivering value-added services that accelerate their growth.”

Huawei was able to help design and then deploy the Lebara Mobile network in less than 30 weeks, putting in place the tools to migrate to the new network without any loss of critical data or functionality. Huawei provided support in planning and implementation of the core network elements while deploying the full range of Business Support Services to provide end-to-end telecommunication services, as well as a range of value-added services to Lebara Mobile.

“Huawei is particularly proud of its partnership with Lebara Mobile KSA, as this network represents a first-of-its-kind in the region and a new era in digital communications services for the Middle East as a whole,” said Chen Jianhan, COO of Huawei KSA. “The telecom industry needs to move rapidly towards an open digital ecosystem, and Huawei is committed to collaborating with customers and industry partners to achieve this. Lebara Mobile KSA’s network is proof of the effectiveness of embracing this ecosystem and delivers digital services seamlessly anytime, anywhere, and on any device.”

Huawei believes that telecom providers must be able to deliver the ROADS experience to stay competitive, encompassing five fundamental characteristics of the ultimate user experience in a fully connected world – Real-time, On-demand, All-online, DIY, and Social. Today, Lebara Mobile delivers on these five key characteristics based on Huawei’s ROADS vision, and will foster an open industry ecosystem that will enable innovation and accelerate the region’s digital transformation.

Through Lebara telecom platform supported by Huawei, Lebara Mobile will begin to offer high-quality MVNO services to regional players in the coming months. Huawei will continue to collaborate with Lebara Mobile on building win-win scenarios as it continues to expand its services in the region.