Tuesday 2, August 2016

Dubai – MENA Herald: The Content Marketing Institute just announced Silkwinds magazine for SilkAir by Publicitas Content won a 2016 Content Marketing Award for best Hospitality/Travel Publication. Silkwinds was also a finalist in the Best Use of Photography category, while Publicitas Content’s Priority magazine for Singapore Airlines PPS Club was a finalist in the best Hospitality/Travel Publication category. Based in the US, the Content Marketing Awards, produced by the Content Marketing Institute, is the largest content marketing awards programme on the planet.
This year’s Content Marketing Awards include 76 categories recognising all aspects of content marketing, from strategy to distribution, from design to editorial. A panel of all-star judges chose the “best of the best” in content marketing excellence from more than 1,300 entries.
“Each year I am impressed with the caliber of work that is submitted, and this year is no exception,” says Joe Pulizzi founder, Content Marketing Institute. “One of the things that really stood out this year was that marketers are truly starting to understand the approach of content marketing, and seeing real return on investment that is driving future marketing decisions. It’s easy to say that this was our best class ever.”
You can see a full list of the 2016 winners and finalists in all 76 categories on the Content Marketing Awards website.