Dubai – MENA Herald: mCarbon, India’ leading mobile technology service provider, is the largest supplier of airtime advance and credit in the world and has established itself as a clear leader in the space. The company has chosen Dubai as its Middle Eastern headquarters. With 8 million transactions a day, the product touches almost 400 million subscriptions every month. The launch of Airtime Advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10% increase in average revenue per user.
“The mobile penetration in the UAE is one of the highest in the region and our addressable base in UAE would be approximately 10 million subscribers. After succeeding in other prepaid economies globally with highly innovative solutions, mCarbon is looking at UAE to be the hub of its Middle Eastern strategy. By having a base in Dubai, it’s easier for us to expand into other GCC countries and leverage the business potential of this region. Telecom operators in the UAE, Etisalat and Du, can immensely benefit from some of our innovative offerings. Apart from the UAE we plan to partner with other leading telco groups like Ooredoo, MTN and Zain,” said Rajesh Razdan, Founder and CEO, mCarbon.
The new presence comes in response to the ongoing demand from the telecom operators in the Middle East and African region to help support them in launching innovative offerings. The solution developed by mCarbon is highly scalable and provides enhanced customer analytics and usage information that enhances effectiveness of the service and drive revenues from increased usage.
“mCarbon’s key value proposition in usage and revenue category is the ‘Airtime Advance and Credit’ service. With this service, a subscriber can request a talk-time or data or a value added service advance from the operator each time they are in need, thus generating incremental minutes of usage in the network. Offered as various business models like an emergency need based or just as an overdraft kind of facility, a user may request an emergency top-up via a phone, SMS, or Mobile App, and the system will offer corresponding amount instantly. If accepted, the advance will be made available immediately with the validity period as defined by the telco. The system runs advanced analytics in the background to check in real-time things like eligibility, credit score which gets dynamic rating with pay backs,” added Sabri Amireh, Executive Vice President, mCarbon.
The company has already implemented its technology in India and Bangladesh and is looking for opportunities in other countries.
“The most effective ways of increasing revenues of telcos is by introducing products and services which put the consumer at the heart of the interaction and information exchange. mCarbon’s products under revenue uplift portfolio covers these needs and through strategic implementation ensure higher revenue generation,” added Razdan.
“The business need for the product ‘Instant credit service’ was to create new revenue opportunities from operator’s existing low ‘average revenue per user’ subscriber base with an innovative service that would both enhance the end-user experience and will not only help to recoup potentially lost revenues from insufficient balance in prepaid accounts but will also boost customer loyalty. Solution and product architects at mCarbon felt they had a very innovative solution for the mobile operator’s problems – create and secure a robust talk time/data replenishment system,” concluded Razdan.