Dubai – MENA Herald: VMware has today announced a new incentive and reward program for partners delivering VMware’s more innovative solutions and services, including NSX, virtual SAN and AirWatch.

The new program called Advantage+, effective from August 1, marks a significant investment by VMware into its partner ecosystem, which total more than 33,000 partners in EMEA. It aims to accelerate partner-driven revenue and reward them for creating pipelines for these more innovative solutions.

Public and private sector organisations are increasingly looking to VMware to help them run, manage, secure and connect their applications across all clouds and devices, with unparalleled connectivity, security and visibility. VMware’s partners now have a bigger opportunity to deliver this, with a broader portfolio of VMware products and services that move beyond core virtualization. VMware partners are now being significantly rewarded financially and supported for driving sales in areas that are showing strong market momentum, including virtualized networking, storage networking, end user computing, business mobility and cloud management.

The enhancements to the Advantage+ program include providing participating partners with increased upfront margins of up to 30% and auto-validation on deal registrations.