Dubai – MENA Herald: UAE telecommunications provider, du has teamed up with homegrown transport service, Careem to offer its enterprise and government customers a flat 15% discount whenever they book a ride All customers have to do to avail of this service is use the promotion code “DUMOBILE” when booking the service on the Careem app, and they will benefit from a maximum saving of up to AED30 for each of their 5 rides.

Speaking about this latest du collaboration, Hany Fahmy Aly, Executive Vice President of Enterprise Business, du, said: “Providing extra benefits for our enterprise customers is one of our key objectives. We are pleased to achieve this with innovative regional brands like Careem to generate extra value for our enterprise customers.”

Careem is a local venture with a unique regional vision. Founded in 2012, Careem recognised that transport is a lifeline to everything, and they have been connect more people and more cities with a simple, technology-enabled, real-time platform for a safer and more accessible transport option ever since.

“Our business is built upon a foundation of community and trust, and we want to reflect those values in the entities we are partnering with. As a homegrown telecommunications brand, there is an alignment between du’s brand story and ours, and we are very pleased to partner with them in this innovative venture that creates ties between the private and public enterprise communities in the UAE,” said Christian Eid, VP Marketing at Careem.