Dubai – MENA Herald: ENOC Retail, Emirates National Oil Company’s retail segment, today announced the opening of its ZOOM store at the new Rove Downtown Dubai, Emaar Hospitality Group’s latest mid-scale hotel brand.

The 1,291 sq ft ZOOM store will provide shoppers with a wide range of fresh and packaged products in a clean, bright and welcoming environment.

The convenience store is an exclusive retail offering at Rove Downtown Dubai, the first of 10 Rove Hotels planned to open by 2020, and defined by its cosmopolitan, high-tech, cultural and social outlook.

“ZOOM and Rove Hotels share several values from interacting with customers from all walks of life on a daily basis to owing their birth, growth and prosperity to Dubai,” said H.E. Saif Al Falasi, Group Chief Executive Officer of ENOC. “This shared heritage resulted in our close partnership last year, and with the addition of the new ZOOM at Rove Downtown Dubai, we are confident of an enduring relationship.”

ZOOM’s latest outlet at Rove Downtown Dubai is part of a strategic partnership with Emaar, which began in 2015 with the opening of a convenience store at the iconic Burj Khalifa.

“Rove Hotels were conceptualised with an eye for the modern traveller. No matter the country of origin, this traveller is connected, cosmopolitan and energetic, meaning that hotel experiences that deliver on convenience are essential,” said Chris Newman, Chief Operating Officer at Emaar Hospitality Group. “Incorporating ZOOM at our Rove Downtown Dubai ensures that we deliver on our promise of offering all the desired conveniences within our property, which add to the value proposition of our guests.”

ZOOM has ambitious growth plans in the works, with a 150 percent network expansion in the UAE by 2020. A retail offering at ENOC’s service stations, ZOOM has now evolved to include several stand-alone concepts, including ZOOM Market, a self-serve supermarket; ZOOM Mart, a grocery shop, Zoom Metro and ZOOM convenience.

Along with food and beverage, ZOOM offers other services like health and beauty products, newspapers, ATM machines, phone cards, Salik cards, mobile phone accessories, DVDs, utility and credit card payment services.