Dubai – MENA Herald: Emaar Hospitality Group is offering the incredible chance to win a year-long stay at The Address Residences Boulevard Dubai. Located on the top floors of the new curvilinear building, the development also houses The Address Boulevard Dubai, a brand-new lifestyle city resort. The building is the second tallest in Downtown Dubai, second only to Burj Khalifa and offers stunning views of the world icon as well as Downtown Dubai and the Arabian Sea.

Until the end of September, every time guests stay, dine or play at various entities of Emaar Hospitality Group and Emaar Entertainment, they will be entered into a grand prize draw to win the free year-long stay in a luxury one-bedroom apartment at The Address Residences Boulevard Dubai with outstanding facilities such as a state-of-the-art gym and tranquil spa, three swimming pools, world-class restaurants and breath-taking downtown views.

Due to open later this year and offering direct access to The Dubai Mall through an air conditioned walkway, The Address Boulevard Dubai is set to become one of the city’s finest, luxury 5-star hotels and residences, and is the sixth addition to The Address Hotels + Resorts portfolio. This 72-storey art-deco building will be 370 metres high and feature 196 hotel rooms and 532 serviced apartments. With stunning interiors inspired by nostalgia for the glamour of twentieth century European elegance, the interiors ooze classic yet contemporary design and understated luxury that is synonymous with the brand and sets a new standard in the first Address hotel to open in Dubai in seven years.

To take advantage of this unique opportunity, all guests have to do is use their U By Emaar card or sign up for Emaar’s new and unique rewards programme, and they will be eligible to enter the grand prize draw with any spend at Emaar Hospitality Group or Emaar Entertainment entities, they will automatically be entered into the weekly and grand prize draws.

Enrolling in U By Emaar is effortless. Guests can enroll free online or directly at any of the Emaar Hospitality Group hotels, Emaar Entertainment or the dedicated online portal www.ubyemaar.com. The distinctively rewarding programme is open for individuals over 18 years from anywhere in the world. Members are rewarded with Upoints, the ‘currency’ of U By Emaar when they stay, dine or enjoy any entertainment experience offered by Emaar’s diverse participating portfolio of choices.

The offer is available at all The Address Hotels + Resorts and Vida Hotels and Resorts properties and outlets including The Address Dubai Mall, The Address Montgomerie Dubai, The Address Dubai Marina, The Palace Downtown Dubai, Vida Downtown Dubai and Manzil Downtown Dubai and all Emaar Entertainment destinations such as Dubai Aquarium & Underwater Zoo, Reel Cinemas, KidZania®, SEGA Republic, Dubai Ice Rink and NJOI.