Doha – MENA Herald: ELAN Media, the media arm of ELAN Group is proud to announce that they entered a multi-year strategic partnership that makes them the exclusive media representative for Mall of Qatar (MOQ).
Under this new partnership agreement, ELAN Media will manage and drive the full range of Mall of Qatar’s media portfolio whilst delivering a wealth of tailored creative advertising strategies that have become synonymous with ELAN Media and made it the market leader in media innovation and advertising solutions.
As a part of their strategy, ELAN Media will be expanding its portfolio of high value and high impact advertising assets and will be introducing cutting edge digital advertising technology. They will also unveil two new iconic sites. ELAN media will create a personalized media mix across a spectrum of Mall of Qatar’s media channels. The idea behind this creative approach is to leverage the mall’s advertising with the optimal reach and positioning that will resonate with visitors. ELAN Media will build upon the Mall of Qatar’s commitment to providing a retail experience that has never been seen in Doha by offering world-class shopping and hospitality that is second to none.
Commenting on this new alliance, Mr. Rony Mourani, the General Manager for Mall of Qatar said: “This initiative with ELAN Media will not only elevate the advertising impact for our portfolio of clients and tenants, it will further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services. We are confident that the MOQ alliance with ELAN Media will help drive our mandate of being not just another shopping mall in Doha. We aim to offer a dramatically different shopping experience in Qatar, while transforming the way visitors engage with malls. Through our partnership with ELAN Media, we are one step closer to realizing this mission.”
Mr. Jamie Ball, Chief Operating Officer at ELAN Media said: “Mall of Qatar will be an iconic shopping destination in the region and provide some of the best advertising opportunities for brands in Qatar. This agreement with Mall of Qatar underscores the solid reputation and the trust that ELAN Media has earned in the media and advertising industry by continuously delivering an excellent service to our clients and partners.”
He added: “We worked closely with Mall of Qatar for several months to identify the best locations for the advertising assets in and around the mall. Then, we spent time optimizing those assets to deliver the highest reach and impact to brands whilst contributing to create a memorable shopping experience for visitors. In particular, the super-sized 72sqm Iconic digital screens, and the 9sqm digital pillars in the food court area will offer a spectacular creative experience. It is an exciting opportunity and we are looking forward to seeing the first advertisements running in the Mall.”
ELAN Media is a regional leader in media and entertainment services and brings more than a decade of regional experience and global expertise to Qatar. Once launched, Mall of Qatar promises to be one of the foremost retail establishments and family entertainment centers in the country and the region with over 400 brand name shops, more than 100 restaurants and eateries and a 19-screen multiplex cinema.