Abu Dhabi – MENA Herald: Bloom Properties, a Bloom Holding subsidiary dedicated to developing sustainable and integrated urban communities, today announced that it had sold 75% of its ‘Bloom Heights’ development – a mixed-use project in Dubai’s Jumeirah Village Circle (JVC) – since its launch during the week of 15th edition of Cityscape Global.
The launch of Bloom Heights marks the Abu Dhabi-based master developer’s foray into the mid-market housing segment in Dubai. Bloom is the only Abu Dhabi-based master developer which has succeeded in entering the Dubai realty market with its Stella Maris project and now Bloom Heights. Its success is primarily attributed to the quality of Bloom’s offering and its competitive pricing strategy.

Sameh Muhtadi, CEO, Bloom Holding, said: “We are excited with the successful launch of Bloom Heights as well as the tremendous interest shown by investors. We strongly believe that Bloom’s strategy to offer the right product in the right location has resonated well with our clients. This also indicates that there is a healthy demand for well-designed and competitively priced projects that serve the needs of the community.”
He added: “As a developer with a successful track record of several completed projects, Bloom Properties is committed to honoring the trust of our investors by completing the project as per the schedule and in line with highest construction standards.”
Ideally located in the master community of Jumeirah Village Circle, Bloom Heights offers easy access to all major roads and will consist of two high rise towers linked internally by four podium levels. Scheduled to deliver a total of 686 residential units ranging from studios, to one, two and three bedroom apartments at prices starting from AED360,000, Bloom Heights is set for completion in early 2019.
Bloom Heights will feature modern and contemporary architecture with an intelligent design that maximizes the value of the living space. In addition to its efficiently designed apartments with high quality finishes, the project will offer a host of amenities including two swimming pools, a running track, a gym, a multipurpose hall and convenience retail outlets.
The project will also benefit from easy access to Sheikh Zayed and Emirates roads via Al Khail Road and Hessa Street. In addition, it is conveniently located in proximity to Circle Mall at Jumeirah Village Circle, a community center, parks, retail outlets, schools, play grounds, and mosques.
At Cityscape Global, Bloom is also showcasing the Stella Maris Tower in Dubai Marina. Located at the southern end of Dubai Marina, the G+52 storey Stella Maris Tower once complete will feature 313 luxury apartments ranging from one- to three-bedrooms, as well as four-bedroom duplex apartments, townhouses and penthouses. The landmark project reflects the architectural vision of Dubai Marina, and offers scenic views of the harbor and the upcoming Ain Dubai project.
Bloom Properties is a Bloom Holding subsidiary specialized in the development of integrated and sustainable communities that offer an enriching lifestyle and quality of life. Bloom Properties collaborates with best-in-class designers to build a range of residential, commercial and mixed-use developments in premium locations across the UAE and the MENA region. The company also provides specialized leasing and property management solutions that exceed the tenants’ expectations.