Dubai – MENA Herald: Staying true to its commitment to keeping consumer convenience at the core of the business, Mastercard, a leading technology company in the global payments industry, announces the launch of its mobile application for card products, Mastercard For You.

Available for free on both Apple and Android devices, Mastercard For You is a one-stop shop for all premium products. It is a feature-rich application that enables cardholders in the Middle East and Africa, to explore and enjoy all of the privileges that come with Titanium, Platinum, World and World Elite Mastercard credit and debit cards.

Thanks to the application’s intuitive functionality, Mastercard cardholders can discover and stay up-to-date on all of the eligible travel, lifestyle and safety benefits and offers that they can avail. The application also provides cardholders with specific call-to-action prompts to ease and simplify the redemption process.

Key features include the Lounge Locator that allows users to look up the nearest lounge(s) in any given airport along with the location, opening hours, facilities and more; insurance service that includes quick access to digital claim forms during travel emergencies; as well as an overview of all of the offers available with the dedicated Mastercard Buy 1 Get 1 mobile application and the link to download it instantly. Mastercard cardholders can also explore a wide array of offers with top-tier merchants, such as Cleartrip, Careem, Reebonz and Starwood Hotels & Resorts, amongst others, with only a few quick taps on the mobile itself.

World Elite cardholders additionally have fingertip access to all of the privileges of which they can make use anytime with the premium World Elite Concierge, including making and managing travel plans, assistance with registering for the premium memberships available on the card, and much more.

“A major component of our business proposition is making technology and innovation work for consumers in a way that opens channels to more effective and meaningful interactions. Mastercard For You is designed to achieve that with features that introduce a new level of practicality, ease and convenience when using Mastercard products. The services complement everything that Mastercard stands for – from simplifying the experience of making purchases for consumers to complete peace of mind and security,” said Amnah Ajmal, Head of Products, Mastercard Middle East & Africa.