Monday 19, September 2016

Dubai – MENA Herald: For its first participation at GITEX Technology Week, the French start up Think&Go will present a major breakthrough technology: connected screens able to interact with all connected objects (Smartphones, contactless cards, smartwatches, passports…). They allow to retrieve information or services, to buy or order a product, simply by using a contactless card or a smartphone on the screen. Visitors to our booth will be able to discover this screen with unprecedented capabilities and can make, if they wish, donations to various charitable associations, by choosing the amount displayed on the screen with a contactless bank card.

Think&Go introduces a new consumption model
The important point of these new generation screens is the simplicity and speed access to information. They simplify consumption habits and change usages and existing trade by opening new horizons and new ways for customers: It is possible to retrieve information (discount coupons for example) and then use on the web, in cash or on mobile. The usages are endless and allow to engage very easily the consumer, to create customer loyalty, to bring him new services…

The screen becomes a new payment mode
Since few years, Ingenico Group, world leader integrated payment solutions, and Think&Go have integrated the contactless payment.
This innovation transforming a screen into a new point sales channel may be installed in stores, streets, train stations, airports, metro stations, shopping centers… The traders can thus benefit from a new sales channel and consumers can buy or order an article directly on the screen and then redeem in the physical store.

“For 30 years, the screens have not changed significantly: they show more beautiful images but remain passive. Today, they are able to transmit their content and carry out transactions, thus opening a new dimension: the Screen Commerce which allows to buy everywhere, at any time. Our breakthrough technology allows development of new digital services, essential to reboost the trade. This new sales channel opens big opportunities for brands. We have begun the marketing of our screens in France and in Asia. The GITEX Technology Week is a fabulous opportunity to meet the industrial and important groups in the Middle East where the NFC technology is already very developed and the mutation of digital signage is underway. The connected screens can contribute to this fantastic evolution” says Vincent Berge, founder and CEO of Think&GO.

A huge market
The connected screens got their strength from various technological levers: the emergence of contactless and connected objects and the digitalization of trade. The global market integrates the sectors of mass-market distribution, transport, bank, tourism, without forgetting the retail and commercial centers.