Thursday 22, September 2016

California – MENA Herald: Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced the Equinix Media Cloud Ecosystem for Entertainment (EMCEE™), an ecosystem of interconnected media and content providers, along with content delivery networks (CDNs) and cloud service providers that optimizes content creation, global distribution and services across the entire media and entertainment (M&E) industry.
Today, more than 500 content and media companies such as Content Bridge, Movile, and Selevision use EMCEE to peer with the industry’s largest concentration of CDNs, multiple system operators (MSOs) and social media platforms, enabling faster content development and distribution, as well as significant cost savings.
Digital disruption is affecting the M&E industry at an ever-accelerating pace – changing the way that content is created, enhanced, transported, stored and distributed. To embrace this disruption, M&E companies need to transform their infrastructure, from fixed and siloed to integrated and dynamic with interconnection at the forefront of their IT decision making. Global businesses, including media and entertainment companies, are increasingly leveraging colocation data centers to distribute their digital infrastructure across multiple geographies, and closer to the edge, to solve these challenges while also optimizing their IT for cloud-based offerings.
“Disruption is creating opportunity and risk in the media and entertainment industry. Businesses are realizing they need increased performance, agility and efficiency in their digital supply chain if they are to drive innovation. EMCEE enables a new global standard for production and distribution where these opportunities can be fully realized,” said Tony Bishop, vice president, Equinix.
Components of the EMCEE ecosystem that enable this transformation include Equinix interconnection offerings across Platform Equinix™, network density, access to multiple clouds utilizing the Equinix Cloud Exchange™ and access to billions of consumers leveraging CDNs in Equinix International Business Exchange (IBX) data centers. In tests conducted in Equinix’s global Solution Validation Centers™, video streaming applications that flowed through Equinix experienced 47 percent lower network latency. The test results also show that Equinix customers save, on average, more than 25 percent on network bandwidth costs by aggregating Internet traffic delivery to improve performance and scalability.

“Colocating within Equinix creates the platform for us to grow our business worldwide which means we’re faster to market with content and it reduces our costs,” Ammar Hares, COO, Selevision.