Dubai – MENA Herald: Leading American children’s lifestyle brand Hanna Andersson has partnered with Al Tayer Group to launch their first store outside of the US in the Middle East in Spring 2017.
The iconic brand, known for its classic designs, is recognized worldwide for its distinct ethos that focuses on letting “kids be kids”. Hanna Andersson’s fun, bright-coloured prints and easy-to-wear, everyday clothing is a welcome addition to the region’s rapidly-growing childrenswear market and will cater to the discerning shoppers who seek affordable, practical children’s clothing without compromising on quality or style.
When the store launches, Hanna Andersson will house a comprehensive selection of clothing, shoes and accessories for boys and girls aged 0-12.
“We are excited to partner with the Al Tayer Group to introduce the Hanna Andersson brand into the Middle East. Their commitment to delivering an exceptional customer experience upholding the essence of each brand they work with, along with their terrific culture and operational expertise across the GCC makes them the perfect strategic partner for us.”
Adam Stone, President & CEO – Hanna Andersson
“We are thrilled to bring the first Hanna Andersson store out of the US to the Middle East, a brand with honest values and integrity – encouraging comfort and quality whilst allowing kids to be kids. Hanna Andersson is a fantastic new addition to the region.”
Richard Peace, Senior Vice President – Lifestyle, Al Tayer Group