Dubai – MENA Herald: As part of its strategy to reach out to the promising markets of the world, especially the African markets and to promote Dubai and its business competitiveness, the Dubai Chamber of Commerce and Industry has finalised preparations for its trade mission to Kenya and Ethiopia from October 3 to 7.

The 15-member Dubai Chamber delegation, which includes a number of senior representatives of the private sector, will hold business meetings and roundtable discussions with the public and private sector focus groups and a Chamber to Chamber dialogue in the presence of leading business and government leaders from Kenya and Ethiopia as well as field visits in both the countries.

The trade mission follows an earlier mid-year visit to South Africa and Mozambique where opportunities for joint cooperation were examined besides the opening of the Chamber’s international office in Mozambique capital Maputo.

Led by H.E. Majid Saif Al Ghurair, Chairman, Dubai Chamber, the delegation includes H.E. Hamad Buamim, President and CEO, Dubai Chamber, Ali Al Fardan, Managing Director, Al Fardan Group of Companies, H.E. Kariuke Mugwe, Consul General, Consulate General of the Republic of Kenya, Adel Al Zarouni, Managing Director, Rivoli Group LLC, Eisa Bin Nasser Al Serkal, Chairman, Nasser Bin Abdullatif Alserkal Establishment, Mohammed Saeed Al Raqbani, General Manager, Dubai Investments Industries, H.E. Yahya Bin Saeed Lootah, Vice-Chairman, SS Lootah Group, Lamin Sanneh, Head, Structured Finance, SS Lootah Group, and Mrs. Wifag Mabrouk, Deputy Manager, Lootah Technologies and General Trading.

H.E. Hamad Buamim said that the Dubai Chamber trade mission to Kenya and Ethiopia, which is the second this year, covers the two countries with burgeoning growth while reflecting on the Chamber’s commitment to support global expansion of its members, especially in the emerging markets of the world.

“Also as part of our strategy to provide Dubai businesses the best opportunities for growth, this trade mission will put the delegates in contact with some of the most influential figures across the private and public sectors in the two countries thus enabling them to gather a deeper understanding of the investment climate and business opportunities at hand in the East Africa region,” said H.E. Buamim.

The President and CEO of Dubai Chamber added that in line with its strategy of reaching out to the African continent, the Chamber launched the Africa Global Business Forum which concluded its third successful session last year and is now preparing for its fourth session next year while pursuing its approach to reinforce Dubai’s position as a gateway for global investments to and from Africa.

The Chamber is also helping strengthen the presence of the emirate’s companies and their competitiveness in these markets through the opening of its international offices in the continent, he said.

Kenya is considered the economic, commercial and the logistics hub of East Africa. In 2015, Kenya was Africa’s 5th largest economy in terms of GDP in current prices valued at US$ 61.4 billion while the country has the 6th largest market in Africa in terms of population, with total number of 44.1 million persons during the same year.

Ethiopia is one of Africa’s fastest growing economies and ranked among the five fastest growing economies in the world in 2014. Ethiopia is home to a large growing consumer market and is geographically positioned to provide good access to the world’s most lucrative markets of sub-Saharan African, European, Middle Eastern and Asian markets.