Monday 26, September 2016

Dubai – MENA Herald: Emaar Hospitality Group, the hospitality & leisure business of global developer Emaar Properties, today unveiled the first and only beachfront resort property under its flagship Address hotel brand in Dubai – The Address Jumeirah Resort + Spa, The Address Residences Jumeirah Resort + Spa and The Residences Jumeirah Dubai, Managed by The Address.

The Address Hotels + Resorts will manage the 182 room hotel, serviced residences and residential apartments in the spectacularly designed towers. At a height of over 290 metres, the majestic development, with a shimmering façade opening to the Arabian Sea, is located at the end of the Jumeirah Beach Residences in Dubai Marina. Offering an unbeatable value proposition and exceptional lifestyle choice, the thoughtfully designed residences and serviced apartments will open for sale shortly.

Appealing to both leisure and corporate travellers, The Address Jumeirah Resort + Spa is set apart by its distinctive location overlooking the Ain Dubai (Dubai Eye) and with direct access to Sheikh Zayed Road. It celebrates a never-before lifestyle choice with attractions including a rooftop infinity pool, 100 metres of beach frontage and exclusive F&B concepts including a lounge at the highest level.

Chris Newman, Chief Operations Officer of Emaar Hospitality Group, said: “The Address Jumeirah Resort + Spa will be an astonishing development that will redefine the traditional concepts of beachfront hotels. It also underlines our focus on growing as a management company through long-term contracts. While the new property’s imposing architecture will be a key draw for visitors, the proven standards of service defined by The Address Hotels + Resorts will make it a destination of choice for corporate and leisure visitors from around the world. The unparalleled views from the hotel and serviced residences, and the wide range of leisure and wellness pursuits will differentiate the property from the rest.”

Pristine Location
The Address Jumeriah Resort + Spa sits on the beach by the Arabian Sea and is next-door to The Beach with a wide assortment of high-end retail and F&B choices. Set in over 19,690 sq metres of prime property, the hotel and serviced residences will appeal to world travellers and discerning guests seeking vibrant social experiences in one of the most desirable destinations in Dubai. The property is effortlessly accessible from both Sheikh Zayed Road and Jumeirah Beach Road.

Architectural Marvel
The shimmering façade of The Address Jumeirah Resort + Spa gives a distinctive identity to the elegantly designed development. With a distinctive ‘white space’ carved out in the centre to maximise sunlight and views, the building functions as two towers with separate cores. They are connected at the base, which serves as a welcoming lobby, and at the top for penthouses and sky-lofts in addition to rooftop infinity pool opening to uninterrupted views of the sea. One tower is dedicated to the hotel and serviced residences and the other tower has the residential apartments.

Aesthetic Layout
The landscape of The Address Jumeirah Resort + Spa is broken down into terraces of greenery, outdoor lounges, restaurants and pools that cascade into each other. Pools are separated into Adult and Kids with some of them dedicated to hotel guests and others for residents. A series of grand stairways on the terraces allows visitors to walk from the beach up to the lobby level without going into the building creating a relaxed resort experience.

Inviting Interiors
Taking design cues from its location, the interiors are warm, inviting, radiating, contemporary and elegant, drawing on earth-tone colours. The hotel rooms and residences are spacious, and with distinctive spaces for working, grooming, relaxing and refreshing. All of them are fitted with high-quality fixtures and state-of-the-art entertainment and telecom connectivity.

F&B Choices
The Address Jumeirah Resort + Spa will have five F&B concepts including a lobby lounge, all-day dining restaurant, signature restaurant, beach grille and destination lounge at the rooftop. The all-day dining outlet will be connected to a pool, while the destination lounge will have a variety of seating and socialising areas.

The Spa at The Address
The Spa at The Address will be a non-traditional and luxurious experience focused in stimulating the senses of guests. The signature full-service spa will allocate several relaxation facilities, while the fitness centre will be a 24/7 concept with the latest, state-of-the-art equipment.

World-class events venues
The Address Jumeirah Resort + Spa is set to be venue of choice for social and business events. Expansive windows featuring great views of the beach will enhance the appeal of the spaces that will include dedicated board rooms and ballrooms – all with advanced technology.

The Address Hotels + Resorts is the first hotel brand launched by Emaar Hospitality Group. The premium luxury lifestyle brand has four operational hotels and two serviced residences in Dubai with five other hotels and six serviced residences currently being developed in the UAE. The Address Boulevard Dubai, the first Address hotel to open in seven years, will welcome its first guests shortly.

The Address Hotels + Resorts has also marked its entry into international markets through three hotels and four serviced residences in Turkey, Bahrain and Egypt.

Through its three hotel brands – The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, Emaar Hospitality Group today operates seven hotels and two serviced residences in Dubai. The company has a strong roster of 18 upcoming hotels and 16 serviced residences in the UAE – in Dubai and Fujairah – as well as in international markets including Egypt, Bahrain, Turkey and Saudi Arabia.