Thursday 29, September 2016

Sharjah – MENA Herald: The 41st edition of the MidEast Watch & Jewellery show, which is taking place at the Expo Centre Sharjah till October 1, garners a great deal of media attention, with a keen interest shown by traditional media outlets, as well as social networking platforms, to cover the event.

This year, the show, which is one of the world largest events dedicated to luxury products, has attracted a large turnout of visitors from the GCC countries and beyond.

The exhibition organizers conducted a familiarization tour for media representatives and social media influencers. The visiting media figures spoke with the exhibitors and took photos of the latest exclusive collections of gold, jewellary, watches, accessories and diamonds on display.

Speaking on the occasion, HE Walid Bukhatir, Second Vice-Chairman of the SCCI, said: “The Emirate of Sharjah has firmly established itself as a destination of choice for major international exhibitions. This reputation is a result of the Emirate’s business friendly environment, state of the art infrastructure, cultural diversity and family atmosphere”.

Bukhatir stressed that the UAE has a unique of its kind market for luxury watches, due to the rising demand for luxury products and the growing customer base of luxury timepieces. He added: “Despite the rapid fluctuations in consumer demand, however, demands for luxury and lifestyle products are on the rise”

Marwan Al Mashgouni, Public Relations Manager at Expo Centre Sharjah, said: “The increasing interest of various media and social media outlets in getting live coverage of the show and the exclusive product launches is an evidence of the significance of this event. This media attention increases our responsibility towards this event and inspires us to provide the best services to visitors and exhibitors, alike”.

Euromonitor expects that the timepieces made in Switzerland are bound to get more costly, as production costs increase due to the strong Swiss franc. To put things into perspective, with the appreciation of the Swiss franc, production costs in some foreign markets will be 15-40% cheaper. The market research agency predicts that the larger brands will be able to bind retailers to smaller profits. The bargaining power of smaller independent brands will be muted, and they will have to bear the rise in costs. With the added pressure to sell, and with consumers becoming savvier, silent discounts and promotions are taking place very few months and this is likely to continue to be a common trend for watches.

The 41st edition of the MidEast Watch & Jewellery show hosts a group of the most influential social media celebrities, such as Lojain Omran, Maitha Ahrari, Mona Kattan, Mahira Abdelaziz, Diala Ali and Monther Al Muzaki. They were excited to visit the show and view the luxury items, such as watches, gold and jewelry. They helped promote the events by sharing their experience at the exhibition on their social networking platforms which attract 100,000s of followers from the region and beyond.