Thursday 6, October 2016

Dubai – MENA Herald: Redington Value, the value-added distribution division of Redington Gulf, is showcasing its latest fully functional state-of-the-art solutions centre during the Gitex Technology Week 2016 in Dubai.

Called the Red Vault, the centre fully integrates more than 40 different solutions from numerous vendors, thereby making it the only such facility in the region with a multi-vendor environment.
The innovative new solutions centre will create a platform for existing and new partners and customers to get trained in vendor-authorised training centres.

A soft launch of the solutions centre was held at the company’s headquarters in Dubai in January. The facility is now being expanded to Redington Value’s branches in Saudi Arabia, Kenya and Nigeria.

The announcement comes as Redington Gulf, by far the largest distributor of IT products in the Middle East and Africa and a growing force in Turkey and CIS regions, plans to expand into new markets and strategically position itself as a value-added distributor for solutions.

The strategy behind setting up Red Vault is to position Redington Value into playing a much bigger role in speeding up its partners’ and end customers’ IT transformation journey. “We want to play a critical role in training and facilitating transformation among our partners,” says Ramkumar Balakrishnan, President, Redington Value Distribution.

He explains that Red Vault is an attempt by Redington Value to create a unique facility within the industry, especially in this region, for its partners and customers to get hands-on experience in the functioning of every possible mainstream IT Solutions in a live environment, aided by a giant display.

“Connected to our specialised training centres, the Red Vault shows technology in action and brings it closer than ever,” he says.

The fully functional solutions centre, with one of the largest interactive transparent display in the region, is currently operational at the Redington Value headquarters in Dubai, UAE.

The company’s solutions span across traditional technology domains such as networking, voice, servers, storage, software, security and infrastructure, even as it plans to grow more aggressively, catering to the newer growth potential areas such as Internet of Things (IOT), mobility, cloud and hyper-convergence.

The integrated touch panels of the solutions centre will connect to fully operational control and training rooms running live demos of various solutions such as Oracle’s ZFS Storage, xSeries servers, DB appliance, virtualisation software, enterprise manager and Oracle Cloud; Virtual Computing Group solutions such as Dell EMC’s VxRail and Vx Rack, Vmware’s software-defined data centre, virtual VSAN & NSX; security applications such as Trend Micro Deep Security & Deep Discovery Platform, Malware Bytes, Entrust, Cyberark, Check Point, Barracuda and Fortinet; Enterprise software solutions such as Red Hat covering virtualization, IaaS (Internet as a Service), PaaS (Platform as a Service) and JBoss Middleware; Disaster Recovery, Backup, Monitoring and Migration solutions from DoubleTake & Veam; Public Cloud services including Amazon Web Services and Azure; and hardware solutions such as Sonicwall, Fidelis Security, Alcatel Lucent, Fortinet and HPE Converged System and Networking.

“The key milestone that we have for ourselves is to elevate Red Vault – the solutions centre and the whole approach of building solutions – to the mainstream. The idea is to attempt to help our partners and end customers in the transformation journey. So being a catalyst in transformation of the channel and its enablement is really at the core of what we do at Redington Value. A visit to our office offers a chance to look at all these different technologies, to see and test the whole environment,” says Balakrishnan.

Earlier this year Redington Value moved its offices into a more strategic location situated opposite the Dubai World Trade Centre, primarily to cater to its partners and enable them to get their end customers to visit the premises and showcase the solutions being built.

At last year’s Gitex Technology Week, Redington Value launched RedCloud, an integrated cloud solutions platform offering customers a one-stop solution for all their Enterprise Cloud requirements. Among the key highlights during this Gitex Technology Week will also be the announcement of new vendors for the RedCloud and the company’s expansion into new markets.

Gitex Technology Week will be held from October 16-20, 2016, at the Dubai World Trade Centre. Redington Value stand will be located in Hall 3, #C3-1 at DWTC.