Dubai – MENA Herald: Etisalat is leading the way in a UAE trend of businesses rewarding both staff and customers using the latest e-gifting technology.

The communications giant has signed a deal with Dubai-based YouGotaGift.com to run the Etisalat Rewards programme.

It allows individuals and companies to quickly and efficiently redeem vouchers and then gift them how they wish. The rewards on offer range from simple supermarket shopping to luxury spa days and wellness packages.

With Etisalat’s influence on the UAE market so powerful, other companies are now following the trend and moving away from traditional rewards and bonuses, which often come in straight cash format.

The popularity of the reward method is also being aided by new technology which allows e-gifting to be personalised in a number of ways – from messages to videos and other creative tools.

“In such a fast-moving market like the UAE we need to try and stay right at the forefront of what is happening, including the way we reward,” said Hamzah Shalchi, Regional Manager of Guardian Wealth Management.

“There will always be a place for the more traditional methods to say thanks, but so much can be done digitally that it helps set you apart in the market and shows you are going the extra mile when it comes to rewarding.”

Husain Makiya, co-founder & CEO of YouGotaGift.com said: “We deliver instant gratification, best value for points and an unmatched choice of rewards.

“The YouGotaGift.com rewards solution brings all that loyalty members have been asking for in one offering. Companies running these programs will also stand to benefit from YouGotaGift.com solution, as instant digital rewards not only increases customer engagement and loyalty but also cuts out huge operational costs.”

YouGotaGift.com is a partner for some of the leading telcos, banks, airlines and loyalty agencies throughout the Gulf region. Its solution eliminates the cost of sourcing and delivering ‘rewards’ for businesses running such programs, as YouGotaGift.com partners with leading groups Majid Al Futtaim, Al Futtaim, Landmark, Chalhoub, Apparel and Azadea. On a brand level, YouGotaGift.com has worked with over 100 leading brands including Virgin Megastores, Plug Ins, Toys “R” Us, Mall of the Emirates, Ace Hardware, Nike and continues to expand its brand catalogue with latest addition of Lulu Hypermarket.