Dubai – MENA Herald: du is enabling Digital Transformation in the Media industry with its Media Cloud Services. These Cloud-based solutions enable broadcasters, content producers and other content providers to benefit from the flexibility, agility, scalability and resiliency of the Cloud. du’s new and existing customers can use Media Cloud to rapidly develop and deploy broadcast and content services across the Middle East.

du is the first telecommunications provider in the MENA region to launch end-to-end Media Cloud Services. Its Media Cloud improves performance while simplifying media management for broadcasters, content producers and other content providers. du’s Media Cloud Services combines its leading network of UAE Data Centres, national and regional interconnectivity, fibre and teleport infrastructure to deliver a comprehensive suite of services. These include a complete video production and environment with Disaster Recovery Playout Services, all delivered via the Cloud. This not only gives the Media industry a flexible and scalable solution for managing and delivering content to users, but also enables a whole range of other functions e.g. Media Asset Management in the Cloud and HD Cloud editing, digital archiving amongst others. du is delivering rapid time-to-market with easy access to content from a single platform.

Hany Fahmy Aly, Executive Vice President Enterprise business, du, said: “The impact of Digital Transformation is becoming visible all around us. Users want access to content anywhere and on any device. They want a seamless user experience that can change and evolve with their needs and behaviours. This is why the Cloud is becoming a critical tool in the Media industry. It offers the scalability and flexibility to deliver for hyper-sensitive and content hungry users across the Middle East.”

du Media Cloud Services stack and architecture is built in partnership with industry leading software and hardware partners with deep domain experience and Research and Development capabilities in the Cloud. It is delivered through the du Media Cloud platform hosted in the UAE and can leverage customers’ existing Infrastructure in line with requirements and internal policies. du Media Cloud Services translate into carefully designed suites, to address media houses specific needs and to deliver public, private and hybrid Cloud services. Customers benefit from an opex-driven monthly payment structure and 24×7 local support governed by strict Service Level Agreements (SLAs).

du Media Cloud Services offers customers a future-ready Cloud platform that features IT resource pooling, service automation, and intelligent management. The platform helps technology evolution from multiple traditional, independent media-handling systems with a single IP centric, universal infrastructure, to deliver next generation IT services. It provides parallel transcoding and rendering capabilities that are exponentially faster than those of traditional transcoding devices.

Hany Fahmy Aly, Executive Vice President Enterprise business, du continued: “Media Cloud Services is a giant step forward for the Media industry in the Middle East. It enables broadcasters and content producers to rapidly serve new demand and shape content to serve new viewer behaviors. It enables the vision of Omni Media in the Cloud to come to life. The Cloud is the future for Media and du is delivering a platform that enables the Media industry to start their Omni Media transformation journey from SD to HD, 4K and beyond.”