Monday 17, October 2016

Abu Dhabi – MENA Herald: Etisalat announced today the launch of “Etisalat Digital”, its new business unit to help drive digital transformation and to enable enterprises and governments to become smarter through the use of the latest technologies.

Today, the pace of digitally driven change is accelerating through every business, irrespective of industry, geographical location or company size. Digital transformation is a top strategic priority for more than 77 percent of global companies, according to the latest survey from ‘The Economist Intelligence Unit’. Organizations are reinventing business practices to gain maximum value from digital technologies such as Cloud Computing, Internet of Things (IoT), Mobile Applications and Big Data.

Digital transformation presents a lucrative market opportunity in the UAE, worth AED50 billion over the next 5-7 years. Etisalat’s launch of the new business unit will address this opportunity and will support UAE’s leadership objectives to achieve digital transformation in the country.

Etisalat Digital’s unique value lies in combining the scale, strength and robust network of the Leading Regional Telco with the agility, skills and platforms of a digital player. Etisalat Digital will rely on the following pillars:

– Worldwide and National talent, including theindustry’s best Digital Experts, Solution Architects, Project Managers, Data Scientists, and Digital Engineers.

– State-of-the-art digital assets such as Data Centers, Cloud, Cybersecurity, M2M and IoT platforms, Analytics &Big Data engines as well as digital payment gateways.

– 24×7 Cloud, Security and IoT Command and Control Centers in Abu Dhabi and Dubai for fully managed solutions and proactive monitoring.

Salvador Anglada, Chief Business Officer, Etisalat said: “With Etisalat Digital we want to accelerate in the digital business. Etisalat is already playing in various digital domains with strong references such as Dubai Parks and Resorts and the upcoming Dubai Expo 2020. We want to further strengthen our capabilities and processes with a unique service model to better serve our customers in their digital transformation journey.”

Francisco Salcedo, SVP Digital Solutions, Etisalat said: “We are here to enable a smarter today. This is our purpose and our commitment to our customers. We strongly believe that a smarter education, healthcare, government, industry and economy are possible with the right use of technology. Together with our customers and partners, we are helping to build a brilliant reality in the UAE.”

The unit will operate prioritizing customer experience, organizational agility, open innovation and growth. Initially, the unit will center its efforts in the UAE and in the future offer its capabilities to the rest of Etisalat’s footprint.