Monday 17, October 2016

Dubai – MENA Herald: ALE, operating under the Alcatel-Lucent Enterprise brand, is forming four regional sales divisions to better serve its partners, customers and markets the company operates in. By placing a focus on specific market segments for growth and accelerating the shift to new business models, each of the four regions will have its own dedicated sales staff supporting its defined industry-specific sales strategy, cloud sales strategy and channel strategy, with a complementary sales enablement and services delivery.

Within these four regional sales divisions, ALE will extend its success from its industry approach in hospitality, to the healthcare, education, government and transportation sectors. This industry approach delivers tailored solutions, integrated with industry-specific business processes to enable new business opportunities, address growing demands for IoT enabled communications systems, and simplify the job of IT staff, while reducing costs for businesses.

ALE is at the forefront of delivering technologies spanning from customer premise equipment (CPE) based networking and communications technologies to advanced, on-demand consumption-based cloud offerings, such as the recently-announced Alcatel-Lucent Rainbow™, OpenTouch® Enterprise Cloud and Network On Demand solutions. ALE provides award-winning technology and investment protection that enables enterprises to transition if and when needed to the cloud, tailoring its solutions to the industry and customers’ specific business needs.

Matthieu Destot, newly appointed EVP of Sales & Marketing, ALE commented, “Whether public, private, hybrid, CPE-based, or Cloud-based, today’s organizations have a range of choices to source technology to support their digital transformation goals. ALE is building a specialized global Cloud services sales organization to help partners and customers to understand how migration to the cloud can help them improve their business outcomes.”

Also, to complement the new focus on industry and cloud specialization, is an enriched channel sales initiative. With a redesigned channel program that offer specializations, training and greater revenue possibilities, ALE is simplifying how partners do business with ALE and enabling them to tap into new revenue streams with innovative, consumption-based technologies.

As key markets like the UAE and Kingdom of Saudi Arabia announce ambitious plans to become knowledge-based economies, and shift away from oil dependence, technology is expected to play a significant role. In fact, research from Forrester states that rapid cloud adoption rates will result in a regional market value of $241 billion by 2020.

With the announcement of the four regional sales focus, ALE is pleased to announced that Moreno Ciboldi will be leading the formation of the new go-to-market strategy for the new region Europe and South. The region covers France, Iberia, Italy, Turkey and all other South European Countries, Middle East and Africa and CALA.
Baher Izzat, Regional Director, Middle East, ALE added “As the UAE sets itself up to become a world-leading hub for technology, it is an exciting time to be in the region. Alcatel-Lucent Enterprise has been a key player in supporting businesses in the shift towards the cloud and the future of technology. By introducing our new strategy and focusing on our key industries we aim to provide a more tailored offering that better suits the needs of our customers.”