Wednesday 19, October 2016

Abu Dhabi – MENA Herald: Bloom Properties, a Bloom Holding business specializing in the development of integrated and sustainable communities, has cemented its position as a leading developer of mixed-use projects with the completion of Bloom Central in Abu Dhabi.
Strategically located in the heart of the UAE capital, Bloom Central is a 25-storey mixed-use project comprising two blocks. The first block includes the Marriott Executive Apartments Downtown Abu Dhabi that consists of 64 serviced one-, two- and three- bedroom apartments, as well as 49 distinctly designed two- and three-bedroom Bloom Residences and 7,000 sq meters of premium office space spread across five storeys.
Meanwhile, the second block is home to Bloom Hospitality’s first hotel property in Abu Dhabi, the Marriott Hotel Downtown Abu Dhabi – a 315-room five-star hotel managed by Marriott Hotels, the signature brand of Marriott International.
Sameh Muhtadi, CEO, Bloom Holding, said: “These are exciting times for Bloom Properties. The successful launch of several mixed-use projects lately has strengthened our leading position as a trusted master developer in the emirate and the wider UAE. With the completion of Bloom Central, we have integrated a new iconic addition to the city’s skyline bringing residential, commercial and hospitality components under one roof.”
Bloom Central is also home to the headquarters of Bloom Holding and other companies in Abu Dhabi. Offering convenience and flexibility, the office spaces within Bloom Central are equipped with modern facilities and state-of-the-art technology – making the development a prime location that stimulates employee creativity and innovation.
Commercial tenants enjoy a variety of benefits, such as discounts to access the premium facilities and amenities of Marriott Hotel Downtown Abu Dhabi – including meeting room facilities, guest room facilities, restaurants, lounges, and use of the spa and health club. Additional services include access to laundry services and priority bookings on special offers and promotions.
Bloom Residences, for its part, boasts the very best of premium amenities and a la carte services including concierge services, a neighborhood services directory, housekeeping, laundry services, chauffeuring and car rental, taxi services as well as a discount card to enjoy essential neighborhood services.
Bloom Central articulates Bloom’s priority to extend a premium hospitality experience combined with personalized amenities to its guests and residents. The Marriott Executive Apartments Downtown Abu Dhabi are certain to appeal to both business and family travelers with fully serviced one-, two- and three- bedroom apartments that offer the space, ambience and privacy of residential living – combined with five-star hotel services and facilities to ensure a comfortable stay away from home.
Presenting a completely new hotel experience for modern travelers, the other Marriott property – five-star Marriott Hotel Downtown Abu Dhabi – is an exciting new travel destination that exhilarates the mind through blending sophisticated design and innovative functionality. The spacious guest rooms and suites feature modern conveniences and smart technologies throughout while the hotel’s extensive meeting space is tailored to satisfy the requirements of today’s discerning clients. Supplemented by unique dining and wellness options, the hotel is set to become a local hub for business and leisure as well as a global MICE destination.
As a five-star dining destination in Abu Dhabi, the hotel will provide guests with a variety of culinary experiences. Inspired by the community and headed by expert chefs, the concepts are unique to the city. JW Steakhouse brings Marriott’s signature steakhouse concept to the capital, offering a contemporary take on the classic American steakhouse with premium quality cuts enhanced by varied dry-ageing techniques and paired with classic steakhouse sides. Kuzbara, for its part, offers a market place atmosphere for breakfast, lunch and dinner with live and interactive cooking stations serving the best of the coriander trail that reflects the influences of Asian, Mediterranean and Middle Eastern cuisines. Meanwhile, Central Grounds is the ideal coffee shop and meeting hub that offers free Wi-Fi access throughout its premises, as well as convenient on-the-go flavourful bites, showcasing innovative coffee-making methods and ‘gourmet freak-shakes’.
Velocity is an energetic and sophisticated sport, lifestyle bar and restaurant offering a menu focused on burgers, lobster and specialty wings served alongside draft and craft hops and home-infused creations. Hosting live sports broadcasts and DJs, Velocity also offers flexible seating options to enable a smooth transition from sports bar to late-night music venue.
The hotel will also provide a range of wellness options for travelers with the Saray Spa & Health Club offering six individual treatment rooms, a fitness center and rooftop swimming pool. Set to open later this year, the Saray Spa draws inspiration from the timeless rituals and invigorating treatments of the authentic caravanserai – places of rest and recovery on the Silk Road. Combined with today’s belief in genuine results and high-quality natural products, the Saray Spa will serve as an urban sanctuary offering the best of both worlds.
Meetings and events are expertly catered for within the hotel’s 1,500 square meter flexible convention space that includes 21 conference rooms for intimate meetings to large scale conferences. The Grand Ballroom (covering an area of 522 sq m) can accommodate up to 560 people for events ranging from traditional business meetings to extravagant weddings and social events. Marriott Hotels’ signature meetings concept, Meetings Imagined, enables event planners to design their perfect event using the online platform and offer expert tips and advice.
Bloom Holding is a group of companies dedicated to developing sustainable and integrated urban communities that offer an enriching lifestyle and quality of life. The Group is driven by its vision to surpass the expectations of buyers and investors through partnerships with best-in-class providers in education, hospitality, health care and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the wider MENA region, Europe and the United States.