Dubai – MENA Herald: An agreement was signed today by Etisalat and Toyota Tsusho will have both giants work closely together to deliver scalable, secure, interoperable and intuitive connected car solutions and experiences to customers. Under the terms of the deal, Toyota Tsusho and Etisalat will jointly pursue opportunities to develop connected car technologies and applications to enhance the connected car ecosystem in UAE and the region. The agreement was signed at the Etisalat stand by Salvador Anglada, Chief Business Officer of Etisalat and Manish Malhotra, Regional Head-MEA and General Manager of Toyota Tsusho Asia Pacific.

Etisalat have come together with Toyota Tsusho to present the ‘My Drive UAE’ service now available on the new 2017 model of Toyota Land Cruiser, available exclusively on vehicles from Al-Futtaim Motors.. Etisalat’sshowcase of its connected car platform reiterates its position as the leading Machine-to-Machine (M2M) and Internet of Things (IoT) operator in the region.

The global connected car market will be worth €39 billion in 2018, according to forecasts from research firm SBD and the GSMA, and will bring some of the biggest M2M opportunities for telecoms operators.

Al-Futtaim Motors ‘My Drive UAE’ service, which is enabled via Toyota Tsusho’s & Etisalat’s M2M Control Center platform provides customers with convenience, control & security. It allows drivers to remotely start the car engine, lock or unlock the car and control air conditioning via their smart phone or tablet. One of the highlights of the platform is a notification system that instantly messages owners in case the car is involved in a collision. The service also enhances the interaction with the vehicle, provides owners with comprehensive information on dealerships, and sends service notifications based on mileage and car time of usage, allowing owners to stay informed about the privileges provided to Toyota car owners.

Salvador Anglada, Chief Business Officer Etisalat, said: “We are excited about this partnership as it unravels a unique service on the connected car platform of the new 2017 Toyota Land Cruiser. Over the next few years, there will be an increase in the number of new cars equipped with Etisalat M2M connectivity platform, which is designed to meet the growing consumer demand for revolutionary technologies. Etisalat’s continuous investments in M2M and IoT platforms will help the automobile industry to launch these futuristic platforms and vehicles.”

Manish Malhotra, Regional Head-MEA and General Manager at Toyota Tsusho Asia Pacific said: “Today’s announcement of the ‘My Drive UAE’ service is a milestone in automotive technology. The service connects customers closely with Al-Futtaim Motor’s network and dealerships, and allows them to enjoy an enriched experience with the new 2017 Land Cruiser. The new tools available on the service enabled by Etisalat’s M2M and connected car platform makes driving convenient and safe.”

The My Drive UAE application is exclusively available from Al-Futtaim Motors Toyota on the 4.0, 4.6, 5.7 GXR and VXR 2017 Land Cruiser.