Engage Works Announces New Managing Director for Dubai’s Office

Monday 23 January 2017
Abigail Firth, Managing Director, Engage Works

Dubai - MENA Herald: Engage Works, a world-leading creative technology agency based in Dubai and London, is proud to announce two new key hires to the business; Abigail Firth as the Managing Director for the Middle East office and Paul Hunter, Group Commercial Director.

Abi brings over 15 years of professional experience in the fields of the brand communications industry to Engage Works and has a special interest in the customer experience management. Abi’s background is global, seeing her hold positions in places such as the UK, Kuala Lumpur, Abu Dhabi and, most recently, Dubai. She has worked with a number of award-winning brand consultancies, including Turquoise Branding, leading creative agency Gyro and Action Impact LLC, the live communications agency where Abi was instrumental in launching the du brand in the UAE market.

In her current role with Engage Works, she will co-develop and execute Engage Works’ long-term strategy and operations for the Middle East along with the CEO, Steve Blyth. She will effectively manage Dubai’s team and take the lead in overseeing the company’s business systems that support all operations, making sure that the operational effectiveness between the Dubai and London offices is seamless.

Steve Blyth, Founder & CEO of Engage Works said; “We are very confident that with Abi Firth and Paul Hunter’s leadership, we will deliver great value, support and innovation to our clients. We envision a great, solid and inspirational future for Engage Works.”

“It’s thrilling to be part of Engage Works team in Dubai. Engage Works have done some phenomenal things for some of the biggest brands in the world. They have an extremely unique way of combining creativity with technology, creating experiences that transform the way people engage with the world- something that I am extremely passionate about” said Abi Firth, Engage Works, Managing Director.

Joining Abigail’s journey at Engage Works, is also Paul Hunter, Group Commercial Director. Paul brings with him a wealth of knowledge and experience from his years in senior roles at a number of award winning agencies such as Cheil, JKR, 1HQ and Bezier. Paul has a track record for developing specialist teams and delivering memorable, meaningful experiences, he has spent the last few months as a business development consultant helping shape the direction of the business to a full service creative technology agency with creative at its heart.

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