Megastructures – Abu Dhabi Super Tunnel by National Geographic Abu Dhabi to premiere at glittering event

Abu Dhabi – MENA Herald: Following the production of “Megastructures – Abu Dhabi Super Tunnel” commissioned by Abu Dhabi Sewerage Services Company (ADSSC) from National Geographic Abu Dhabi (NGAD), the documentary will see its premiere screening at a glittering ceremony on 5th September 2016, attended by high-ranking officials, dignitaries and the media at the prestigious Emirates Palace in Abu Dhabi.

National Geographic Abu Dhabi has been successful in becoming a favourite with millions of Arab households throughout the Middle East. It has achieved leadership in the edutainment industry, through its local productions narrating local achievements. Its stories from “Our World” series include such features as “Every Emirates Son”, “Dubai Airports”, the landmark documentary on Al Marai’s farms in Argentina, and many others.

Megastructures is one of the most popular formats on National Geographic Abu Dhabi, airing a documentary series which focuses on extreme construction projects. It features the Abu Dhabi Super Tunnel undertaken by Abu Dhabi Sewerage Services Company (ADSSC). The documentary was produced over a period of four years and will be featured on the satellite channel on September 5th at 22:00 hrs.

In advance of the premiere, H.E. Abdulla Ali Musleh Al Ahbabi, Chairman of ADSSC declared, “The highlight on the STEP project by a channel with the legacy and credibility such those enjoyed by National Geographic Abu Dhabi lends added value to this historical achievement. It adds to our pride as we set an example for other cities to follow. And given the colossal efforts extended by all those involved in the project, we had to document its historical moments so that they be lived by all future generations.” Furthermore, Al Ahbabi highlighted that the development of the STEP project comes within the five-year plan of ADSSC, which inserts itself in line with the vision set by Abu Dhabi for its current and future development as per the directives of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, in pursuing the development of a safe and confident society, and the building of a sustainable, open and competitive economy on a global level. Al Ahbabi concluded by saying “this achievement would not have been possible without the coming together of all the government departments in Abu Dhabi. In our path forward, we have contributed with our specialization and capabilities, which reflects our keenness to support the efforts to develop the infrastructure and advance our levels of services and businesses.”

Abdul Hadi Al Sheikh, Executive Director of Television at Abu Dhabi Media, confirmed that the accomplishment of this documentary that narrates the journey of the STEP project’s execution fits in well with the plan of National Geographic Abu Dhabi in bringing to the fore projects from this region under the mantle of Our World, in the varied and vital areas which add knowledge and education. He added: “National Geographic Abu Dhabi has sought to focus on real and diverse programs to tell the world about pioneering stories from our region. It has adopted scientific spirit and distinguished documentary standards with a working policy reliant on the production of local and regional films which shed light on our pioneering achievements and global standards.” Al Sheikh clarified that National Geographic Abu Dhabi’s outlook is in line with Abu Dhabi Media’s strategy, which seeks to present interactive content that speaks to a wide audience on both local and regional levels. Its main objective remains to raise awareness of Abu Dhabi emirate’s achievements and the shoring up of its positioning as an outstanding economic, cultural and social destination. This, he said, is in addition to the channel’s distinction as a conduit for current programs that talk to the minds of its audience, through its focus on science, technology, history, archeology and the mysteries of nature.

“It has been an honor to work on such a spectacular project” added Sanjay Raina, General Manager, National Geographic Abu Dhabi MENA. “The exceptional production values witnessed in this documentary highlight the standards and the achievements of National Geographic Abu Dhabi’s team, who worked tirelessly for the past four years to accomplish such a world-class assignment. It tells a story from our world, to Our World, and is testimony to what this region can accomplish as it builds on its amazing accomplishments within the development of its infrastructure.”

In further remarks, Raina indicated that National Geographic Abu Dhabi will continue focusing its local TV efforts on stories generated by the region, which are expected to be rolled out by the channel in the near future.

It is worth mentioning that ADSSC has won several national and international awards following its implementation of the Strategic Tunnel Enhancement program (STEP), as part of the successful journey of the company’s achievement of its strategic plans:
The Wastewater Project of the Year 2016, at the Global Water Awards ceremony held in Abu Dhabi, UAE
The UAE National Power and Water Project and the Mega Project of the Year 2016, at the MEED Quality Awards for Projects ceremony held in Dubai, UAE
The winner of the Tunneling team award for the Year 2015, at New Civil Engineer (NCE) Tunneling Awards ceremony held in London, UK
The winner of the Sustainable Tunnels award for the year 2015, at the 3rd Arabian Tunneling Conference held in Dubai, UAE
The winner of the Best Project Manager for Tunneling Projects award for the year 2014, at the 2nd Arabian Tunneling Conference held in Dubai, UAE
The winner of the Silver award for the year 2012, at the International Award conference for Livable Communities held in Al Ain City, UAE

2016-11-08T20:19:35+00:00 Sunday 4, September 2016|Categories: Media & Marketing, United Arab Emirates|Tags: |