Dubai - MENA Herald: Visitors to the 19th edition of Dubai Summer Surprises are spoilt for choice over the number of bargains and promotions, as they flock to retail outlets to lay their hands on discounts of up to 75 % on an array of products, giving a boost to retail business in the summer.
The heightened shopping activity during DSS has had a strong impact on different retail segments including consumer electronics, as residents and tourists continue to find great deals on the latest TVs, smartphones and tablets, to name a few.
Reporting excellent growth during the first three weeks of DSS 2016, Ariel Pangilinan, Manager of the flagship Sony store at The Dubai Mall, said that footfall and sales have increased since the start of DSS with mobile phones being the best-selling product, especially among tourists.
Christopher Balisbik, Sales Supervisor at Plug-Ins Electronix, said that mobile phones, smartphones and home electronics were attracting more shoppers to the store, which offers huge discounts and amazing promotions during DSS in addition to offering prizes worth AED 250,000 including a range of electronics. He expects an increasing number of shoppers to visit his store in the next few weeks of DSS.
Kawasaki Vomihi, a software engineer, is one of the DSS visitors who is enjoying a rewarding experience: “I am extremely happy with the diverse product range and attractive prices in the consumer electronics category during Dubai Summer Surprises, not to mention the multiple chances to win amazing prizes.
“I came to Dubai with my family and this is our first visit to the city. We are having a great time here during this summer extravaganza that attracts tourists and shoppers from all walks of life with fabulous bargains across thousands of participating stores and entertainment activities in malls across Dubai”, he said.
Kimora Shin, a shipping company employee who is in Dubai for DSS, said: “One of the main attractions in Dubai during DSS is the unbeatable prices on a wide range of goods, especially consumer electronics. I came this time to buy top-of-the-range smartphones which are available at competitive prices in Dubai. This is my second visit to Dubai and will visit the city again and again in the future”.
DSS 2016, themed “Own The Summer” offers rewarding experiences combined with world-class entertainment in what is the largest and longest summer extravaganza in the region. Residents and visitors can participate in retail promotions during DSS to win amazing prizes including the chance to win 12 InfinitI Q50 cars.
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