Dubai – MENA Herald: LE BHV / MARAIS continues its transformation and announces its international development with the opening of a flagship in Dubai. The store, developed in partnership with ADMIC, one of the Retail leaders in the Middle East and franchisors of Galeries Lafayette, will open in September 2016.
With over 6,000sqm spread over two floors, LE BHV / MARAIS will benefit from a strategic position in the heart of Dubai within CITY WALK, the dynamic outdoor destination by Meraas. Designed by architect Kristina Zanic, this store will combine diverse materials – such as wood and stone – to recreate the ambience of the Paris flagship store and remain true to its identity.
Following the successful re-branding of its flagship on Rue de Rivoli in Paris, which celebrates this year its 160th anniversary, LE BHV / MARAIS brings to Dubai its unique know-how as a “lifestyle department store” specialized in Home and Fashion products, ranging from affordable to premium.
This flagship in Dubai is the second international LE BHV / MARAIS store, already established in Beirut (Lebanon) since 1998 in partnership with ADMIC. Additional openings in the coming years are under discussion.
Nicolas Houzé, CEO of Galeries Lafayette and LE BHV / MARAIS, says: “As our Galeries Lafayette brand achieves great success in The Dubai Mall since 2009, we are very pleased to bring to Dubai residents and international visitors in the UAE all the know-how of our LE BHV / MARAIS store. With a unique expertise in home and fashion products, we are convinced that this new LE BHV / MARAIS flagship in Dubai will be welcomed with great enthusiasm and will strengthen our presence in the Region.”
Michel Abchee, ADMIC Chairman and CEO, also says: “As we already operate LE BHV / MARAIS store in Beirut and the Galeries Lafayette store in Dubai, we are pleased to further strengthen our partnership with the Galeries Lafayette Group. This new LE BHV / MARAIS location in Dubai will be an interesting addition to the local commercial landscape and will offer an innovative range of home and interior decoration products, with a much appreciated French touch.”