GE signs high-impact agreement with Queen Rania Foundation’s Edraak to boost leadership skills and capacity development

Monday 27 February 2017

Amman - MENA Herald: Highlighting its commitment to leadership skills and capacity development, GE (NYSE: GE) has signed a high-impact agreement with Edraak, an initiative of Queen Rania Foundation for Education & Development, to introduce Edraak’s self-paced learning programs in GE BrilliantYOU, a new learning community for GE employees worldwide.

A digital learning platform, BrilliantYOU underlines the mission of GE Crotonville, the world’s first major corporate university and the company’s leadership development institute, to inspire, connect and develop GE leaders of today and tomorrow, around the world. A manifestation of GE’s leadership philosophy that everyone can be a leader, BrilliantYOU helps unlock leadership potential and enables the participants to develop new capabilities.

Among the modules to be introduced by Edraak in the GE BrilliantYOU catalog include innovation in government, nutrition and health, mathematics and calculus courses, interviewing skills, career development, human resources management, and personal branding, among others. These modules will enable GE employees globally to benefit from the expertise of professionals, who had curated them for Edraak.

Bassem Saad, Deputy CEO of Edraak, said: “We are very excited about this pioneering partnership with GE that leverages Edraak’s technology and content for corporate training and talent development. Each of our self-paced courses has been created by experts and are designed to provide comprehensive skills to advance further in their professional and personal lives. These are original Arabic courses developed by Arab talents and will enable the GE’s professionals, especially in the MENAT region, to acquire skills relevant to grow their careers.”

Nabil Habayeb, GE’s President & CEO for the Middle East, North Africa and Turkey, said: “We are honored to partner with Edraak, a pioneering initiative that promotes educational innovation, to further support the capacity development of our professionals in the region through our new BrilliantYOU learning environment. This marks a strong partnership in promoting training excellence to help build the next generation of leaders. The integration of the Crotonville training model and Edraak’s learning modules will enable our talents to advance in their careers and evolve as future business leaders.”

BrilliantYOU is created in the spirit of GE’s leadership philosophy, We All Rise, which states that everyone in the company is a leader, and is designed to help all GE employees learn and adapt to win. The platform is the result of pioneering research by a dedicated, multidisciplinary team at GE Crotonville, whereby some of GE’s best-known initiatives – from CAP and Lean Six Sigma to Simplification and FastWorks – were envisioned, tested and launched. It brings GE’s staff continual, mobile, and immediately applicable learning opportunities.
The introduction of Edraak’s carefully structured learning modules will be a value addition for GE’s young and growing team of professionals in the MENAT region. With its firm commitment to localization and capacity building, GE is offering another dynamic online learning platform for its professionals through the new partnership.

Each module that is added to the GE BrilliantYOU catalog has been chosen to contribute added value to GE’s employees. These modules can be completed in convenient sessions of about two hours per week on average, and are offered in Arabic.

Other modules provided by Edraak include Child Mental Health, Healthy Hearts, Six Steps to Success, Interviewing Skills, CV Writing, Job Hunting Strategies, Arab Contemporary City and Teach Like a Champion.

Queen Rania Foundation for Education & Development has leveraged technology developed by the Harvard-MIT consortium, edX, to create Edraak, the first non-profit Arabic MOOC platform. It gives Arab learners access in Arabic to courses taught and developed at top tier institutions like HarvardX, MITx, and UC BerkelyX. All courses are delivered at no cost to the learner. Edraak is growing by 1,000 learners per day and is now serving over one million learners across the Arab world.

Related News