Dubai - MENA Herald: Amadeus celebrated its 30 year anniversary and showcased innovative solutions, at the Arabian Travel Market (ATM).As one of the leading providers of advanced technology solutions for the global travel industry, Amadeus has been a driving force in the sector’s innovation for 30 years and has a strong vision for the future.
Founded in 1987, Amadeus has been committed to delivering the most innovative solutions for the travel market. As the leading investor in Research and Development (R&D) in 2014 and 2015 in the global travel and technology industry, it invested more than €4 billion in R&D since 2004 in areas such as cloud-based architecture, security, massive data, real-time analytics, and mobile.
Having driven innovation for three decades, Amadeus can anticipate what technologies will play a role in the future of the travel industry. Of the numerous trends, Amadeus will focus on four: virtual reality, artificial intelligence, Internet of Things, and robotics.
Antoine Medawar, Vice President, Amadeus MENA, said: “We talk about the future of the travel industry, in which virtual reality, artificial intelligence and so on are very futuristic, but the reality is that these are happening now. Your next online query may be resolved via a chat backed by artificial intelligence technology. You may be able to view your next hotel room before you travel through virtual reality. The connected world enables you to access your travel details via your smartwatch, and robots are being employed to help travel buyers in their decision-making. This is the reality now.”
Medawar added: “Innovation has been at the heart of our company for 30 years, and we will proudly continue this tradition into the years to come by shaping the future of the travel industry.”
Additionally, Amadeus is increasingly supporting in the role of start-ups in the travel industry. Amadeus has several external start-up innovation vehicles, including Amadeus Ventures, Amadeus for Developers, and the Global Start-up Program.
“We’re keen to explore opportunities with small and medium businesses within the travel sphere to help build a stronger portfolio of solutions that benefit customers and travellers across the globe”, concluded Antoine Medawar.
Exciting technology innovations and more can be explored at Amadeus stand (TT1320) in Sheikh Saeed Hall, throughout Arabian Travel Market.
