L’Oréal Middle East Participates for the first time in Brandstorm, L’Oréal’s Ultimate International Business Competition

Sharjah – MENA Herald: For the first time, L’Oréal Middle East takes on the group’s international business game Brandstorm! This offers a unique opportunity for students from around the world to unleash their creativity, apply their ground-breaking ideas and get engaged with international brands.

Brandstorm gathered 45 teams from 58 countries around the world where the teams were challenged to put themselves in the shoes of an international marketing director for La Roche-Posay focused on attracting 15 to 25 year old consumers by introducing a new digital strategy. This event is the ultimate business and innovation competition, where students can discover, create, innovate, develop, design and present ideas in addition to going back home with a lifetime experience.

The GCC teams were chosen from 4 different universities in 3 different countries: Effat University in Saudi Arabia, Qatar University in Qatar, the American University in Dubai and the American University of Sharjah in the United Arab Emirates to compete with each other and the winning team was American University of Sharjah’s ‘Branddict’ who flew to Paris to represent the GCC in the international competition. Their concept of a mobile application with filters to apply on pictures to show the expected effects of La Roche-Posay products seduced the jury. Combined with a complete offline and online communication plan to launch the app, the team clearly had a clear understanding of the brand values as well as the target. Although the team didn’t come back home with a prize in hand, the experience itself was a prize alone.

“Brandstorm is one of the best business competitions held for the great vision, planning and delivery standards it entails.” says Emma Shuttleworth, L’Oréal Middle East and North Africa Recruitment and Talent Director. She also added that “This is a lifetime changing opportunity for students to discover the world of international business and get a glimpse on what happens in the real-professional life.” Emma also added that two ‘Brandstormers’ joined L’Oréal Middle East Marketing Department after they excelled in Paris, and this shows that Brandstorm is a great way to discover great talents as well.

This international business competition is a unique competition which has been running for 24 years and has attracted over 80’000 contestants to date, flying from 45 countries and 360+ campuses around the world. It is an event that has been bringing great talents, creative heads and professionals together, delivering a great over-all experience.