Merlin Digital launches new dazzling wearable technology

Dubai – MENA Herald : Merlin Digital, a Dubai-based company dedicated to making a smarter world through technologically innovative offerings announces its first ever Merlin Selfie Stick Premium with a crystal encrusted strap made with crystals from Swarovski®.

The first product to reach consumers in the region is a crystal encrusted selfie stick which will be available in – Virgin Megastore, Plug-Ins, Emax Electronics, Jumbo, The Store, Computer Care, Dubai Duty Free, Qatar Duty Free, Bahrain Duty Free and at Merlin Showrooms: Al Ain Center – Computer Plaza (Dubai), Sharjah City Center (Sharjah), Al Wahda Mall (Abu Dhabi).

Mr. Rohit Bachani, Co-founder and Director, Merlin Digital, said, ‘At Merlin, we are always looking at novel ways to achieve the customer’s unmet needs. The new edition of Merlin’s Selfie Stick Premium is now more elegant and redefined with the addition of the strap made with crystals from Swarovski ®. We are very pleased with the product and we look forward to many such attractive products enhanced with such innovative offerings.”

“Swarovski Middle East always aims to push the boundaries of design and innovation through collaborations with forward thinking technology companies, such as Merlin Digital” said Andrew Mojica, Managing Director of Swarovski Middle East. “We are happy to partner with Merlin Digital in the Middle East and we’re looking forward to stronger collaborations in the future.”

Priced at AED 395, the selfie stick can be controlled by a phone from a distance using the shutter time app. Available with a Bluetooth 4.0 remote shutter enables to click photos from a distance. No app is required to operate the selfie stick.

A pioneer in the introduction of consumer tech gadgets that cater to every consumer need, Merlin’s Selfie Stick Premium is another perfect example of how Merlin’ ventures result in innovative offerings addressing customer’s unmet needs. In this case fusing lifestyle fashion with technology, to create a desirable consumer product, with added sparkle.

As the festive season approaches, Merlin’s Selfie Stick Premium makes a perfect gifting option for the tech-savvy.



The Selfie Stick Premium with a crystal encrusted strap made with crystals from Swarovski® will be available online and in-stores from end of November, 2015. Each one of our product is made with crystals from Swarovski® and comes with the Swarovski’s Seal of authenticity exclusive to Ingredient Branding Partners.

2015-12-14T19:40:17+00:00 Monday 14, December 2015|Categories: IT, United Arab Emirates|