Dubai – MENA Herald: Frank Marrenbach, CEO Oetker Collection, and James Matthews, CEO Eden Rock Group, announce the launch of a luxury lifestyle and retail brand, Eden Being. Available to guests and shoppers from the Middle East through an online website, Eden Being presents a thoughtfully curated selection of bespoke homeware, fashion, jewellery and gifts.
Eden Being is about capturing memories, the exquisite special something that will for ever remind you of your wonderful experience in one of Oetker Collection’s
The brand is committed to promoting Oetker Collection’s values of authenticity, originality, style, attention to detail, and caters to the tastes of its discerning guests. In addition, it will showcase pieces created by the world’s finest artisans and designers – in harmony and inspired by the group’s prestigious hotels.
Eden Being has an online boutique – edenbeing.com – which launches this month, as well as physical boutiques in: Hôtel du Cap-Eden-Roc, Eden Rock – St Barths, Château Saint-Martin & Spa and Brenners Park-Hotel & Spa.
Oetker Collection’s passion for excellence and outstanding service flows through Eden Being with furniture and home accessories by India Mahdavi, Patrick Mavros, Le Bristol Paris and many more, to fashion and jewellery from Balenciaga, Bamford Watch Department, Frescobol Carioca, Linda Farrow and Valextra. Eden Being’s curated collection aims to capture guests’ experiences and to transport these precious memories home. With original content, edenbeing.com will publish news/lifestyle articles to ensure guests and friends are up to date with the latest in luxury interiors, design and events across the Collection.
Frank Marrenbach, CEO Oetker Collection, declares: “At the heart of travel is a sense of exploration and the making of memories that remain with us for weeks, years, and even lifetimes after we return home. The hotels that welcome us during our travels are important frameworks for this exploration of new perspectives, places, people and ideas. Eden Being takes this making of memories and through exquisite objects gives them permanence – a delightful reminder of people, places and happy times.”
James Matthews, CEO Eden Rock Group, adds: “Eden Being offers an experience that is wholesome, healthy, vibrant, and respects the heritage of the iconic destinations in the Oetker Collection. Rich with history, charm, culture – each hotel has its own unique story that Eden Being aims to enhance by offering world class service to its guests.”
Daniela Ott, CEO Eden Being, adds: “We have heard our loyal guests from the Oetker Collection telling us ‘I need to have something to remind me’ or ‘can you design my apartment in the Le Bristol style?’. Eden Being fulfils these requests. More and more we are adding selected pieces which one can experience in the hotels, and curated items from artisans which can be used in the hotel, or taken home for loved ones. At the end of the day, it’s all about the memories we create and cherish. Memories give meaning to life. We make memories tangible.”