Dubai – MENA Herald: Y&R Global CEO David Sable announced today that he is naming Ramzy Abou-Ezzeddine the CEO of Y&R in the Middle East and North Africa (MENA). Ramzy will oversee all of Y&R’s operations in the region, which includes the Intermarkets, Classic Partnership and Labstore agencies.
“The Middle East is an important part of our global network and corporate strategy. We have enormous strengths there already, including a deep bench of talent that consistently produces great work for our clients. Ramzy’s appointment signals our continued commitment and focus on the region.” said Sable. “He has deep insight into the region’s markets, a proven track record, and a strong passion for our business and our brands. We see tremendous opportunity with him in place there going forward,” he continued.
Abou-Ezzeddine spent the last 23 years in marketing communications positions across the Middle East and North Africa. He was most recently the Group Head of Marketing & Communication for Bank Audi s.a.l, the largest banking institution in Lebanon and one of the fastest-growing in the MENA region. There, he was responsible for communications across disciplines and geographies to help create a strong regional brand. The bulk of his career, however, has been at Leo Burnett, where he spent 13 years, and held leadership roles in Saudi Arabia, Cairo and Dubai, gaining recognition for creating strategic brand platforms for international and global brands and, not unrelated, his ability to drive agency growth.
“I am delighted to join the global Y&R network, which is such an iconic agency,” said Abou-Ezzeddine. “I have spent the past eight years on the client side and nearly twice that on the agency side. I am looking forward to putting together all my experience on behalf of our clients — helping our clients and the agency live up to their potential in the region,” he added.
Abou-Ezzeddine was voted “Marketer of the Year 2011” at the GEMAS Effie Mena Awards, the regional marketing effectiveness awards for the Effies.
WPP’s Roy Haddad commented: “Ramzy is an ideal choice for Y&R’s next generation of leadership in the Middle East and North Africa. He’s an industry veteran, expert brand-builder and, equally important, everyone — clients and Y&R staff alike — will find him a focused leader and great team player.”